He was speaking during a meeting with Zain Bahrain General Manager, Mohammed Zainalabedin, following the operator’s selection for a series of prestigious international accolades. 

Praising the company’s vital role in supporting the IT and telecommunication sectors, and by extension Bahrain’s economy as a whole, His Excellency the Minister said that awards such as these going to innovative local companies like Zain Bahrain demonstrate the great developmental strides the Kingdom has made over the years.

“Zain Bahrain innovations have put the Kingdom on the international telecommunications map through a range of firsts that helped it achieve top industry rankings. The operator’s achievements are in no small part thanks to the hard work of its employees, who benefit from one of the most productive and rewarding working environments in the industry,” he continued. 

“This commitment to quality and excellence is the key to promoting Bahrain as an important regional investment destination, and comes in line with the Kingdom’s vision for the future across all sectors, including the telecommunications industry,” His Excellency the Minister said.

Mr. Zainalabedin said that Zain Bahrain followed Zain Group’s lead in providing a work environment that encourages productivity and innovation among its staff.

“We implemented innovative HR practices that bring leadership characteristics to the forefront through a range of initiatives, including unique training and development programmes. These efforts have been recognized many times by our peers through several awards, including excellence shields from the Ministry of Labour and Social Affairs three years in a row,” he said.

“But the true measure of the success of our policies is reflected in the satisfaction of our employees, their career progress and their productivity, which, in turn, adds to the productivity of the company as a whole,” Mr. Zainalabedin added.

The meeting followed Zain Bahrain being awarded the Middle East Customer Experience Program of the Year and Best Customer Experience Brand Strategy at the annual Middle East Customer Experience (CX) Conference in Dubai; the Excellence Award in Human Resources Management at the Arab Gulf Forum for Human Resources Management, organized by Act Smart Public Relations Consultancy, Bahrain; and the Best Human Resources Innovation Strategy Award by the Anatolian Inventions and Inventor Association (ABDER), Istanbul, Turkey, which falls under the umbrella of the International Federation of Inventors’ Associations, Geneva, Switzerland. The latter award also brought praise for Zain Bahrain’s HR and telecommunications innovations from the Turkish Minister of Science and Technology.

The meeting was also attended by Zain Bahrain Human Resources Manager, Dana Bukhammas, Corporate Communications Manager, Samya Hussain, and Organizational Innovation Manager, Amina Al-Hawaj.